Low Cost – No Cost Marketing Ideas
We all know this to be a fact: marketing is the key component of any successful business. We also know that marketing can cost a lot of time, and a lot of money, if you’re not careful. So, as a company that’s concerned with your bottom line, we came up with a few low/no cost marketing ideas:
- Networking—Networking is still one of the most effective forms of marketing, and it is one of the best ways to connect with others for no, or near-no, cost. Social networks like Twitter and Facebook are free, and you can build a network of followers in a relatively short time. Attending onsite networking events like chamber events, or other independent group events, doesn’t have to be pricey either. And try networking at trade shows/expos…you can still pass out cards if you don’t have a booth!
- Run a Contest—Everyone loves to win something, and your clients are no exception! Have them submit photos of their business, or of their favorite vacation, or whatever, and have folks vote for them on your website or social media site.
- Be Social—Chances are that your customers and prospects use social media. Invest in creating a Twitter or Facebook account. Building fan and profile pages offers a forum for getting relevant content and special offers out to the public. Even better, it doesn’t cost a thing…except a little of your time.
- Reward Loyalty—It’s important to remind your customers to refer business to you and to reward them when they do. Small gifts like restaurant gift cards or discounts on your products or services go a long way and accelerate loyalty. Make sure to comply with any laws in your state/industry.
We want to provide you with as much information as we can to support your success. As business owners, we know the importance of marketing. Remember, as your trusted advisor, we are here to help at every level.